Kelly McMath is a long-time volunteer on the SWR PR team. In fact, when SWR was in its younger years, Kelly was the PR Manager, but now serves as a PR Generalist. When she started, Kelly was new to Waterloo Region and was looking for a way to develop her communications and networking skills while […]
This week has been National Volunteer Week, and we here at Sustainable Waterloo Region want to send out an extra special thank you to the amazing volunteer team that is the foundation of our organization. We recently did a volunteer satisfaction survey and were thrilled to see that 87% of our volunteers are very proud […]
Evolutionary theory has taught us that it is not the strong that survive, rather it is those that can adapt best to their environment that survive and thrive! As a true lover of change, my faith in this tenet has been tested in the past few weeks, and has remained strong. I have now finished […]
Last December, I vividly remember walking into the SWR office (unit 430C in the Tannery building at the time) the morning after some sneaky ‘elves’ had decorated for the holidays. I remember I was getting in early on a Monday morning, in a now-familiar effort to get ahead of the week. I remember it was […]
I was following a conversation on Twitter a couple of weeks ago between passionate Waterloo Region advocates, James Howe and Jason Shim. A discussion had sparked about whether an organization could rely on pro bono work and volunteers to drive their communications strategy, or whether consistent, quality communications are best left to paid professionals. Paid […]
In September 2011, Sustainable Waterloo Region’s office moved from its cherished Uptown Waterloo location. While sad to say goodbye to the office that saw the first two and half very formative years of the organization, the team is excited to make the move to the vibrant, creative and collaborative space that is the Tannery District. […]
When we started discussing the possibility of a Sustainable Waterloo Region team blog a few months ago, I was more than a little sceptical. After having suffered under the weight of maintaining a blog for several months in early 2009 – while under some acute time pressure to lead the team towards launching the Regional Carbon Initiative before the summer of that year – I knew of how a blog can quickly become “that-thing-you-know-you-should-do-but-always-have-something-more-important-on-the-list”. On top of this, I’m keenly aware of the excess of blogs already at all of our fingertips, the reality that this growth is sputtering in lieu of other social media tools, and the simple truth that without relevancy and crisp insight, there is little point to even starting.
But over the past few months, not only have I been convinced (a) that this is a valuable addition to how our team communicates with the community and (b) that this will directly help us achieve our mission, but I’m even more importantly, I’m genuinely excited about being a part of it.
It’s finally here! I’d like to welcome you to Sustainable Waterloo Region’s most recent contribution to the world of social media – our Team Blog. Having dedicated months to putting together the business plan and getting everything in place along with the incredible and immeasurable help of CuteGecko, to say I’m excited to see this […]