marketing - Sustainable Waterloo Region

Credibility in a Time of “Green” Mismanagement

Posted on February 1, 2013December 10, 2021 by Sustainable Waterloo Region

01
Feb

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Honesty is the Best Policy

Posted on January 14, 2013August 21, 2021 by Sustainable Waterloo Region

14
Jan

Just as your parents used to say about your latest fib, honesty is the best policy to ensure you are a trustworthy individual. For companies, honesty can go a long way in ensuring your environmentally conscious consumers trust you and do not leave for competitors. Greenwashing is when a company claims green or sustainable products […]

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Credibility in a Time of “Green” Mismanagement

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Honesty is the Best Policy