Tag Archives: Branding

Honesty is the Best Policy

Green grass

Just as your parents used to say about your latest fib, honesty is the best policy to ensure you are a trustworthy individual. For companies, honesty can go a long way in ensuring your environmentally conscious consumers trust you and do not leave for competitors. Greenwashing is when a company claims green or sustainable products […]

Reaping Sustainability’s Brand Benefits

Green grass

So, you’ve already made the decision to commit your organization to improving its operational sustainability. (And if you haven’t, well, why not?) You probably made this decision for the most altruistic of reasons – “It’s the right thing to do!”, or “Preserving the planet so future generations can enjoy the things that we do.” But […]