Ambassadors are passionate supporters from the community who are empowered to share information about Sustainable Waterloo in their business and social networks.  Ambassadors assist us in connecting with the community, building relationships and helping explore opportunities to connect with and support Sustainable Waterloo Region, including membership, volunteerism, employment, event attendance, sponsorship and networking.

Become an Ambassador

If you are interested in becoming an Ambassador, please contact the Business Development Manager for more information.

Victoria Alleyne

Victoria Alleyne

Victoria has been involved in Sustainable Waterloo Region since 2009 when she started as a co-op student from the Environment and Business program at the University of Waterloo, and has since been involved in areas across the organization as a volunteer. Victoria has enjoyed working in many sectors related to sustainability, ranging from Crown corporations to oil companies to small environmental charities.

Currently she works as CEO of CatalystsX, which connects and supports social and environmental changemakers. Prior to this she worked in renewable energy standards at CSA Group. She is also founder of the holistic environmental impact measure, Full Footprint, and enjoys positions as a board member at Career Skills Incubator, as well as at the internationally-acclaimed SunSaluter solar trackers and water filters for the developing world

Catharine Gerhard

CG head shotCatharine joined Canada’s Technology Triangle Inc in 2006 in the role of investment attraction for the Waterloo Region. Catharine’s professional background includes experience in the areas of financing, strategic growth management, and competitive intelligence for Niagara-Enterprise Agency, economic development research for the City of St. Catharines, and border customs/immigration for the Canada Revenue Agency.

Catharine is a 2008 graduate of the Leadership Waterloo program. Her past community involvement included the Brock University Board of Trustees, Brock University Alumni Board of Directors, St. Catharines Jaycees and Junior Achievement.  She holds a Bachelor’s degree in Business Administration from Brock University and is a member of the Economic Developers Council of Ontario and the Economic Developers Association of Canada.

Joe Gordon

Joe moved to the Waterloo Region 10 years ago to join BlackBerry during its rapid growth, where he was involved in developing some of its most successful products like the Pearl and the Curve. Having made Waterloo home, Joe has continued his post-Blackberry career in the region where he is currently the Vice President of Product Innovation at SOTI Research. At SOTI, Joe is focussed on exploring future trends in the Information and Communications Technology space and working with a team of researchers on implementing potential solutions. He holds a BBA in Management and a BS in Computer Science from Texas A&M University, as well as an MBA in International Business from London Business School (UK).

A native of the New Orleans area, Joe grew up with a wide variety of interests including cooking, music, the arts, and a personal appreciation of man’s impact on the environment. Joe’s love of music brought him to the UpTown Waterloo Jazz Festival, where he was the Volunteer Director for one year and Board Chair for four years. He is now following his other love for a sustainable future, where he is helping to build that future in Ontario through urban forest rejuvenation as Chair of The 10 000 Forests Project He is also active in supporting and mentoring the local start-up community.

Pete Lewis

Pete Lewis

Pete has been a proud resident of the Waterloo Region and veteran of the IT Industry since 2000. A career of 14 years starting in the world of Refurbishing Technology and evolving into lead roles providing Asset Disposition solutions for major national firms such as TD Bank, Bell, and Spectra Energy.

Pete has recently launched Tech Wreckers Inc. an IT Asset Disposition & Recycling firm servicing the Waterloo Region and surrounding area focusing on Reusing Technology and providing the best environmental solution for end-of-life technology. With this newfound passion for sustainability, he is very excited to be part of the SWR Team and see what awareness he can bring to the organization from a different perspective and experience.

Laura Rourke

Laura has spent her career supporting Manufacturers in Ontario. As an Environmental Engineer, she has helped these companies achieve their sustainability goals while building the business case for environmentally responsible manufacturing processes.

To satisfy her passion for greening the community she lives in, Laura has been volunteering with Sustainable Waterloo Region since 2012. She is also a member of the City of Cambridge Environmental Advisory Committee and Cambridge City Green a resident based volunteer group that organizes spring litter clean-up, tree planting and educational events in the City.

Laura has her own environmental, health and safety consulting business and acts as support for members of the not-for-profit, Excellence in Manufacturing Consortium.

Carol Stewart

Carol has split her marketing career between academic not-for-profit based entities and the high tech industry in Waterloo Region. The Research + Technology  Park at the University of Waterloo provides the opportunity to bridge both these diverse environments to create a community of innovation and collaboration for industry and academic research to live, grow and prosper in Waterloo Region.

In addition to managing all elements that relate to the park, Carol is dedicated to giving back to her industry and community by participating on many committees and boards: President, Association of University Research Parks (AURP) Canada, Economic Development Committee member  & Ambassador for Canada’s Technology Triangle (CTT), Ernest C Manning Awards Committee for Waterloo Wellington, Marketing Committee Chair for three local Children & Women’s Charities, Committee Council Member WWLHIN, and member of the UW Athletics Adhoc Committee.