When we started discussing the possibility of a Sustainable Waterloo Region team blog a few months ago, I was more than a little sceptical. After having suffered under the weight of maintaining a blog for several months in early 2009 – while under some acute time pressure to lead the team towards launching the Regional Carbon Initiative before the summer of that year – I knew of how a blog can quickly become “that-thing-you-know-you-should-do-but-always-have-something-more-important-on-the-list”. On top of this, I’m keenly aware of the excess of blogs already at all of our fingertips, the reality that this growth is sputtering in lieu of other social media tools, and the simple truth that without relevancy and crisp insight, there is little point to even starting.

But over the past few months, not only have I been convinced (a) that this is a valuable addition to how our team communicates with the community and (b) that this will directly help us achieve our mission, but I’m even more importantly, I’m genuinely excited about being a part of it.