Explore Waterloo Region joins the Impact Network!

[June 2024] Explore Waterloo Region has joined Sustainable Waterloo Region’s Impact Network as a new partner. Founded in 2007, Explore Waterloo Region is the destination marketing organization for the Region of Waterloo, promoting it as a dynamic, year-round destination for visitors.

As a member-based, non-profit organization, Explore Waterloo Region enhances the community’s image as an attractive travel destination and a vibrant place to live and work. It collaborates with partners to promote local festivals, events, hotels, attractions, restaurants, and businesses, and to develop new offerings.

Sustainable Waterloo Region and Explore Waterloo Region are collaborating to promote sustainability in the business event, sport, group tour, and leisure sectors in the Waterloo Region. This partnership aims to foster a culture of sustainability, support emissions reduction through measurement and reporting, and provide resources to build capacity and expand sustainability knowledge among partners.

“Sustainability is one of the pillars of Waterloo Region’s Tourism Master Plan as well as the Strategic Plan of Explore Waterloo Region. The tourism business community and our visitors feel very strongly about protecting the environment. As such, it makes good sense to partner with an organization that knows the subject matter best. We are delighted to be working with Sustainable Waterloo Region and look forward to creating initiatives that will give us a competitive advantage going forward while protecting this beautiful region that we promote for visitation.” – Michele Saran, CEO of Explore Waterloo Region

“The partnership between Explore Waterloo Region and SWR is an exciting one! Working with a full sector on all the ways it can be made stronger through sustainable actions will be transformational,” said Tova Davidson, Executive Director of Sustainable Waterloo Region. “Working on the impact and practices of the Explore Waterloo Region organization is just the first step in a much bigger partnership to support this entire sector, and we are honoured to be able to be a part of this.”

As a partner and member, they become connected to an extensive network of like-minded organizations to share and learn best practices. Members of our network have invested in better understanding the impacts of their operations on environmental sustainability. They use program resources to build a culture of sustainability among employees and to engage employees as sustainability advocates while also adapting policy and reducing impact through realistic sustainability targets.

Explore Waterloo Region Media Relations Contact:
Susan Cook-Scheerer
Content and Media Liaison

About Sustainable Waterloo Region and the Impact Network

Sustainable Waterloo Region is a social enterprise non-profit that helps the local business community, and Waterloo Region as a whole, become more environmentally and economically sustainable, and therefore stronger.

Our Impact Network program facilitates setting voluntary reduction targets in greenhouse gas emissions, water, and waste diversion and provides a customized approach to inspire action and support transformation in organizations of varying sizes and industries.

Learn more about us on our website

SWR Media Relations Contact:  
Tova Davidson
Executive Director, SWR