“The greatness of community is most accurately measured by the compassionate actions of its members.” Sustainable Waterloo Region strives to lead the transformation to sustainable systems of energy, mobility and construction to help build a cleaner, more diverse economy and, perhaps most importantly, a more just and equitable community. Compassion for the planet and all beings is at the core of this mission. We are so lucky to have partners that share this commitment to building community through passionate compassion and respect. Roots Marketing is one such partner. An Ontario digital marketing service provider, CEO Fred Scheuer personally reached out to SWR asking to be of service. Roots Marketing develops unique online marketing strategies that are designed to provide the highest value possible. Fred and his team made themselves super accessible, taking the time to explain how the ads would work and look like and were super flexible with timelines and alterations to the content. 

When asked why SWR, Fred readily responded, “I heard about the great work you do for the environment in KW, one of the communities we operate in, and in alignment with our core value #4 of environment, we want to do something to support sustainability initiatives where we operate.” Oftentimes, people see business as a roadblock to environmental sustainability progress, but examples like this show us how business and nonprofit can be partners in moving the dial forward. 

Curious about how your organization can help move the dial to a more sustainable, prosperous, and equitable society? Check out our sponsorship package for ways to support educational events, co-op students, special projects like micro-forest tree planting, and more! Interested in incorporating ESG goal setting on your team? Visit our website under “programs & projects” to learn more about the support we can provide you on your journey to becoming a partner for a more sustainable Waterloo Region. 

In-kind services are a tremendous gift to nonprofit organizations. We are extremely grateful for the many organizations that support us.