Why questionnaires are vital to telling sustainability stories
November 26, 2014 | Hamza Sheikh
As we start receiving responses back for our 2014 Year-End Questionnaire to our RCI members, I learn to recognize the value generated by these annual questionnaires in helping the RCI communicate your sustainability successes. The RCI recognizes your stories in the Annual Year-End Report, and through other various forms of media, such as social media and local newspapers. I have learned that the questionnaire is vital for achieving this purpose for mainly these three reasons:
- Versatility: Questionnaires can be replicated and used in later studies. The information is collected in a standardized format, making it easier for analysis. They are also reliable sources of information, which can be used for quality improvements and future story telling.
- Convenience: Questionnaires offer the convenience of time for reflection to the respondent. The answers received are generally more open and of higher quality as opposed to other modes of data collection such as phone or in-person interviews.
- Data Collection: The structure of the questionnaire allows us to balance the questions objective to our needs, and include open-ended questions that inspire more creative and fulsome answers.
There are many ways that we can experience the personal benefits that come from providing feedback to an organization, such as product improvements and revitalized services that are tailored to our needs.
Sustainable Waterloo Region was founded on the principle of collaboration, so you can imagine how much we value the time our RCI members take to share their experiences, insights and suggestions with us.Thank you to all of the participants in this year’s RCI survey, and thank you in advance to our future participants. Every survey we receive helps us work better, share successes, and meet our goals for a more sustainable Waterloo Region.
Reminder that all RCI Surveys are due Friday, December 5th, 2014.