Blog

On Thursday January 17th, 100 sustainably-minded business individuals from across Waterloo Region came together to assess how they can better communicate their sustainability initiatives with external stakeholders without succumbing to the lazy “greenwashing” standard of marketing. Two speakers, David Robinson [...]

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Just as your parents used to say about your latest fib, honesty is the best policy to ensure you are a trustworthy individual. For companies, honesty can go a long way in ensuring your environmentally conscious consumers trust you and [...]

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It was August 2010 when I left the Events Manager staff position at Sustainable Waterloo Region. Having volunteered and worked here since the organization’s start, it was truly heartbreaking to leave, but I had my mind set on entering the [...]

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Sustainable Waterloo Region, with the support of the Ontario Trillium Foundation, has recently launched research into the possibility of scaling up the work of SWR to regions and communities across Ontario. In the past we have informally coached communities in [...]

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Later this fall in October, I will be attending the 9th Annual Canadian Business for Social Responsibility Summit in Toronto.  This event will focus on how Canadian business is perceived globally – how do Canadian initiatives impact our bottom line and [...]

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Tomorrow is a big day for Sustainable Waterloo Region. Not only are we hosting our first event of our 2010/2011 event season, but we are also launching a new online community for our Regional Carbon Initiative members.  MemberLink will provide [...]

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